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Web 1 min read12/28/1969

Five signs your website is costing you customers

A redesign is expensive to do twice. These are the signals that mean it's genuinely time.

By Tomas Vidal

Redesigns get triggered by boredom more often than by evidence. Before you commit a budget, check whether any of these are actually true of your site.

  • Mobile traffic converts at less than half the rate of desktop.
  • You can't publish a new page without asking a developer.
  • Load time over three seconds on a mid-range phone.
  • Your pricing or services have changed and the site hasn't.
  • Nobody can find your contact route in under five seconds.
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